Campaign Mode is a roguelike expansion to Rebel Inc, giving players a longer structured challenge beyond the existing single-map format. Players are guided through a procedurally assembled run of 5 regions, accumulating Tactics, Modifiers, and perks that grow their capabilities across the run. As they progress, map stability decreases and the insurgency begins adopting counter-tactics creating an arms race of ever evolving tactical complexity. At launch it was the single largest update Rebel Inc had received since its initial launch on PC, and was its second highest grossing IAP on mobile.

I led the project as both Designer and Producer, agreeing the initial design with the director before taking on day to day management.

Contributions

Design & Production

I wrote the initial design for the gamemode based on a specification from the director, covering the roguelike structure, perk economy, map rebalancing rules, and the escalation system that drives the insurgency’s counter-tactics as the player’s power grows.

As producer I managed the project day to day, and following launch planned and oversaw 5 subsequent updates focused on refining the gamemode and expanding the perk roster based on player feedback.

I managed final testing, QA and rollout, and built the analytics dashboards and telemetry calls allowing us to monitor player data for subsequent updates.

Narrative & Communication

Working with the narrative designer and writing department, I defined the core gameplay narrative framing the new mode and established the key terminology used to communicate new mechanics to players — an important consideration for a game with an established audience expecting consistency with existing vocabulary.

I worked with the Community Manager to develop update teasers and press releases ahead of launch.

Programming

I contributed significantly to the programming on this project, implementing procedural generation rulesets and data import processes for the 150+ perks, and implemented a sizable chunk of the new gameplay features tied to each perk.